IDENTITY for THOMAS FERENS ACADEMY
Thomas Ferens, one of the new Academies in the UK will open its doors in September 2012 in Hull.
Vitamins were asked to design an identity for the academy that was dynamic and inspirational, which would excite and set the tone for the new staff and students.
We wanted to express a feeling of constantly moving and growing, overlapping and redefining, using waves to convey a sense of excitement, courage and aspiration.The result was a dynamic identity, that is constantly changing, based on a set of rules. The identity was designed to work not only in traditional print, but define the uniform, merit badges and even work with the architecture of the building. We can’t wait to see it in action this year!